Founder and CEO of Honeygrow
Justin Rosenberg is Founder and CEO of honeygrow, a fast-casual stir-fry and salad concept
founded in Philadelphia in 2012. With a mission to create a unique, spirited brand focused on
simple, wholesome foods, Rosenberg has led the company’s creation and growth, which today
consists of 27 units.
Prior to launching honeygrow, Rosenberg worked as an Asset Manager and Manager of Energy
Services for PREIT in Philadelphia, where he was responsible for purchasing and hedging
strategies, energy costing, solar power development, capital budgeting, retail re-merchandising
strategies and forecasting for a portfolio of over 35 national shopping centers and malls
throughout the US.
After seven years in the finance and real estate industry, Rosenberg decided it was time to pursue
his true passions of entrepreneurialism, cooking and creative brand-building. Influenced by his
recent adoption of a plant-based diet and his love for design and music, he drew inspiration for a
concept set to differentiate itself from the rest. To prepare himself for this new venture, Justin
staged at various restaurants from Philadelphia to Washington, D.C. to gain further experience in
kitchen operations, cooking, and leadership.
In 2012, the first honeygrow location opened in the Rittenhouse neighborhood of Philadelphia,
and Rosenberg’s vision catapulted to the next level. Since that day, honeygrow would continue
to expand its unit count and team, with sights set for becoming an enduring, sustainable
organization. The company has raised over $70 million in equity financing and has grown into the
Boston, Pittsburgh, Baltimore, Washington DC and the New York City metro areas.
Justin resides in the Philadelphia suburbs with his wife and three children. His passions outside
of honeygrow include Brazilian Jiu Jitsu, cooking, all-things guitar, hiking, and surfing. He is a
member of the Children’s Hospital of Philadelphia’s (CHOP) Corporate Council and a board
member of the Common Market Mid-Atlantic.