Aurora Archer

Aurora Archer

Co-Host, The Opt-In Podcast

Aurora is a digital marketing executive who has spent the last 25 years delivering business impact across the technology, retail, publishing, and healthcare industries via award-winning brand campaigns, breakthrough marketing strategies, and digital transformation initiatives. Aurora co-founded the Bellatrix Group in 2018, bringing her diverse skill sets and passion to enable health and wellness clients to create meaningful disruption by bringing a human-centered approach, creating engaging experiences that truly serve the audience while delivering bold commercial growth. Aurora led the first team to win a Cannes Lions Grand Prix for a healthcare campaign in 2015, she was recognized for Leadership in Technology by the Association for Women in Computing, and has been the subject of a cover story in Working Mother magazine. Aurora holds a BA in Psychology from Syracuse University. Aurora lives in Philadelphia with her husband of 22 years, their two children, Aurora’s feisty 90-year-old mother, and their two unruly (but lovable) dogs.